June 11, 2015, TopDigital Innovation Conference with the theme of "innovation changing the business world," was held in Shanghai. Including E Tag, Focus Media, 360, Spring Airlines, Blue Cursor, The Association and including many well known companies from various industries came together, to explore an era of business ideas, product creation, brand building and people creative thinking. Well-known retail solutions provider E Tag was honored to be given the Media Group for Space Digital Media Group Innovation Award at this conference.

E Tag entry project in this competition at the Hong Kong MegaBox mall was "MarketTrend Christmas AR interactive multimedia sensory dance game". MarketTrend interactive multimedia program was to attract visitors to visit MegaBox mall and to increase the number of people following the news about the mall as well as the individual stores; to increase social media sharing; improve brand awareness by data collection for backend data analysis; centralized management; combining online and offline (O2O). The number of participants took part in the event reached 10600 people and sharing via emails reached 4560 times. E Tag was highly praised by MegaBox and the judges for a great performance in this contest.

The key reason for E Tag to receive this TopDigital Innovation Award was due to the industry's affirmation and commitment to interactive multimedia solutions. As the country's leading retail solutions provider, E Tag will continue to use our leading edge and advanced technologies to provide high quality customized interactive multimedia solutions to retailers and to promote the development of interactive multimedia program in China's retail industry.