As the Chief Executive Officer of E Tag, Mr. Debney brings a wealth of knowledge with over 30 years’ experience in the global retail security marketplace.

In his extensive career he has played a key role in the establishment and implementation of EAS for the national retail chains in Australia culminating in the full Electronic Article Surveillance (EAS) installation roll-outs with the major EAS brands.  For the last 10 years, he has continued with the development of source tagging for retailers worldwide through his company - Easitag Pty Limited, an independent Australian company and provider of EAS and mobile display solutions to retail customers.

Mr Debney ensures E Tag’s respective attention to capital investment, budgeting and contingency planning for all its sales, marketing and service support departments so the company is well-positioned to adopt new technology ventures and exclusive distribution opportunites in China

In this critical role of overseeing the development and direction of E Tag, Mr. Debney capitalizes on his knowledge and worldwide network of associations in the security industry to assist and advise his partners in the strategic growth of an independent company to service the security needs of the massive China retail market. With the massive growth of the mobile device and multimedia markets E Tag is continually expanding its offerings to retailers to optimize their potential sales of this worldwide demand for new technology

As a key shareholder in E Tag, Mr. Debney’s vision for the company is to become the leading supplier of innovative security and inspirational marketing solutions for retail operations in the Asia Pacific region.

Technical Director

Mr. Lim has been the Technical Director of E Tag Limited since 2007.  He established E Tag Limited with a strong retail security background of over two decades’ experience. 

Mr. Lim was the full network initiator of launching EAS in South East Asia.  He began his business career in Electronic Article Surveillance (EAS) in 1987. Prior to taking up the leadership of E Tag, he joined Knogo Corporation as the Regional Manager in 1994 and was responsible for retaining a strong distribution network in the main Asian countries including Japan, South Korea, Thailand, Taiwan, Indonesia, Malaysia, Vietnam and Singapore.

In 1995 when the Knogo Corporation merged with Sensormatic Electronics Asia Corporation, Mr. Lim was appointed as Technical Support Manager of Sensormatic in Asia Pacific to lead the merger integration as well as technical restructuring.  In his role, his achievement in successfully improving a leading technical quality contributed to his promotion to Service Director of Asia Pacific Region in the year of 2000.

With a proven track record in the worldwide provision of highly customized retail solutions, Mr. Lim is recognized as an industry leader and visionary and is held in high regard by the Board and senior management of the Company.  Under his leadership, the Company’s footprint has been expanded from a single base in Hong Kong to Greater China network and has established E Tag Limited as a World Class corporation.

Mr. Lui is appointed as the Managing Director of E Tag and is responsible for the development and execution of the E Tag business expansion strategies in the market.  With decades of experience in the retail solution industry, Mr. Lui significantly contributed a successful business in the marketing and supply of retail security  and solution to the industry. 

Mr. Lui has transformed E Tag into a high profile company with a professional rapport resulting from the reliable and consistent support program with major retailers in China.  Under Mr Lui’s leadership, E Tag is currently regarded as the preferred supplier of retail open display and multimedia interactive solutions throughout telecommunication, 3C and general retail markets including world class retailers such as China Mobile, China Unicom, China Telecom, Nokia, Apple, Sony Ericsson, Wal-Mart, Gome, Carrefour, Puma, Tesco and many more. What we are going to provide is solution of value instead of just products. Keep driving in ‘state-of-the-art’ product solutions from retail-matured countries for the better growth and development of local retailers is being one of our mission and goal.

Mr Lui’s vision for the company over the coming five years is to bring E Tag to the next dynamic level where it becomes one of the leading companies and premier solution providers in the market industry.